My mother's Neurologist stamped his family's coat of arms in the prescription.
See that? That's definitely sosyal!
A coat of arms is a unique heraldic design on a shield or escutcheon used to cover and protect armour, identify the wearer and in recent times, showcases the family history.
I've never met a Filipino family who has one ... until Dr. Alemany. He's one extra nice doctor. He explains my Mama's condition well. Just today, he showed up in his clinic to interpret my Mama's MRI and give the latest prognosis; he planned to take the day off because he has to go home to Bacolod to attend to some family matters; however Mama has to leave soon before he gets back so he showed up for work and entertained one patient today.
That's definitely exceeding customer's expectations!